Company matching items have important nonprofit fundraising potential, and one of many best, simplest methods to boost consciousness for these packages is thru personalised donor outreach. Whether or not by means of conventional or digital channels, good matching reward letters can inform donors in regards to the alternatives and encourage them to become involved.
And there are all kinds of letters you’ll be able to ship to spice up outcomes.
To raise your matching reward potential, we advocate incorporating a lot of these letters in your group’s donation-matching communications:
- Fundraising Attraction Matching Reward Letters
- Donation Acknowledgment Matching Reward Letters
- Matching Reward Emails
- Matching Reward Inserts
- Matching Reward Postcards
- Matching Reward Newsletters
- Eligible Donor Matching Reward Letters
- Ineligible Donor Matching Reward Letters
- Unknown Donor Matching Reward Letters
- Board Member Matching Reward Letters
- Peer-to-Peer Fundraiser Matching Reward Letters
- Giving Season or Finish-of-12 months Matching Reward Letters
- Matching Reward Request Thank You Letters
- Accomplished Matching Reward Thank You Letters
On this information, we’ll stroll by means of the above sorts of matching reward letters, explaining how every can profit your group and its viewers. Plus, we’ll share pattern copy and provoking examples that may carry your group’s messaging to the subsequent degree.
By offering donors with detailed data on how straightforward and essential it’s to submit matching reward requests to their employers, you’ll be able to drive extra matches to completion. Incorporating messaging that emphasizes these factors might be notably efficient in your outreach.
Prepared to maximise company and particular person donations with well-crafted matching reward fundraising letters and use instances? Let’s get began!
Letter #1 – Fundraising Attraction Matching Reward Letters
As a nonprofit fundraiser, you certainly perceive the necessity to make your reward appeals stand out in your supporters’ mailboxes—whether or not bodily or digital.
Fortunately, incorporating matching reward data in your fundraising requests can go a great distance! In actual fact, our analysis signifies that 84% of supporters usually tend to donate if a match is being provided. And 1 in 3 would give a bigger reward if matching is to be utilized.
The consequence? A 71% improve in response charge and a 51% improve in common donation quantity when matching is talked about in fundraising appeals.
Try this instance to see it in motion:
This kind of matching reward letter ought to:
- Spotlight the substantial affect that matching items can provide;
- Body matching alternatives by way of tangible mission-related programming when potential;
- Encourage donors to participate by contributing to your group’s fundraising.
Keep in mind: your donors need to make a distinction for the trigger your nonprofit is pursuing. When offered with the chance to make their {dollars} go even additional, supporters are sometimes desirous to become involved.
When to ship: Everytime you arrange a fundraising marketing campaign that entails soliciting donations from supporters
Who to ship to: All current supporters and potential donors
Why ship: To extend consciousness of matching items, elevate response charges, and make your appeals stand out
Letter #2 – Donation Acknowledgment Matching Reward Letters
Your communications after a person helps your trigger ought to assist show your gratefulness for his or her giving. However do you know that your acknowledgment letters can even perform as certainly one of your first post-donation alternatives to advertise matching items?
Donor thank-you letters (or emails!) might be written with customizable templates through which you insert a donor’s identify, model it to your group, and supply a couple of different particulars so as to ship a private contact. For instance, we advocate calling out particular items. As an alternative of a common “Thanks for the donation!” you’ll be able to say, “We so recognize your beneficiant $100 contribution on Might fifth, 2023.”
From there, think about plugging in a bit of data pertaining to matching items. It may be so simple as this: “Hold an eye fixed out for tactics to make your assist go even additional. We’ll ship a separate electronic mail within the subsequent few days concerning matching items.” Within the meantime, you might even direct them to your devoted matching reward internet web page to study extra!
Right here’s a pattern acknowledgment electronic mail full with matching reward data:
This kind of matching reward letter ought to:
- Thank the donor for his or her preliminary assist of your group;
- Inform the recipient that further matching gift-related outreach shall be despatched quickly;
- Encourage the person to study extra about matching reward alternatives by exploring the nonprofit’s matching reward web page.
Thanking supporters is likely one of the main keys to maximizing donor retention. While you thank your donors on this manner, you’re additionally extending a courtesy by giving them the prospect to contribute extra with out reaching again into their very own pockets.
Your donors need to assist as a lot as potential, and also you don’t need to go away straightforward cash on the desk. It’s a win-win!
When to ship: Instantly after receiving a brand new donation
Who to ship to: Current donors
Why ship: To thank people for his or her latest donations and supply data as to how they’ll amplify their giving affect
Remember the fact that this shouldn’t be a major type of matching reward communication that you just depend on to get the phrase out in regards to the alternative. Donation acknowledgments are sometimes discarded and not using a thorough look, so that you’ll need to incorporate different forms of letters in your technique as properly.
Letter #3 – Matching Reward Emails
These days, electronic mail is a well-liked outreach technique for nonprofits seeking to have interaction their supporters within the digital realm. Thus, you’ll need to take advantage of the channel by utilizing it to advertise matching reward alternatives.
Notice: this part covers common matching reward emails that may be despatched to your whole group’s donors at varied factors year-round. Hold studying to find out about extra focused messaging that you just would possibly decide to set off with donor- and company-specific insights under.
Check out this matching reward electronic mail you would possibly ship:
This kind of matching reward letter ought to:
- Encourage curiosity from the beginning with a fascinating topic line;
- Direct readers to the group’s devoted matching reward internet web page;
- Leverage particular and distinguished calls to motion that encourages donors to hunt the chance;
- Emphasize the elevated donation affect made potential by means of matching reward packages.
To additional streamline the matching course of, think about equipping your nonprofit with a complete matching reward database search software. In that case, you’ll be able to ship supporters to the software out of your matching reward outreach and encourage them to see if their employer affords a program!
When to ship: Just a few instances all year long
Who to ship to: All donors who’ve but to submit match requests
Why ship: To extend matching reward consciousness and encourage donors to uncover their very own eligibility
Letter #4 – Matching Reward Inserts
Direct mailings can go a great distance towards enhancing donor engagement and getting your fundraising message in entrance of supporters. Since snail mail is on the pricier finish of communications, you’ll doubtless need to do what you’ll be able to to get your cash’s price out of the channel. And meaning utilizing your mail packages to advertise matching reward alternatives.
Nonetheless, you shouldn’t should re-work your current printed assets. As an alternative, we advocate creating new supplies that may be included alongside your established fundraising letters. These inserts can merely be printed and slipped into your envelopes previous to sending. Then, you’re able to go!
Right here’s an instance:
This kind of matching reward letter ought to:
- Incorporate an eye catching graphic to seize your recipients’ consideration;
- Present a straightforward manner for donors to request further data—equivalent to an easy-to-type URL or scannable QR code;
- Be quick, candy, and to the purpose. Only a fast matching reward blurb will do!
The excellent news is that paper inserts might be mailed together with virtually any unsolicited mail outreach. Think about sending them in newsletters, reward acknowledgments, occasion invites, volunteer data, and extra. Every communication will remind donors of the potential of matching items, thus inspiring generosity and driving motion.
When to ship: Any time you ship unsolicited mail communications
Who to ship to: All donors and prospects receiving unsolicited mail outreach
Why ship: To interrupt by means of the digital muddle and drive matching reward consciousness
Letter #5 – Matching Reward Postcards
When you’re seeking to promote matching items by way of unsolicited mail however need to take a extra distinctive strategy than a typical fundraising letter, think about sending a postcard as a substitute.
To begin, postcards have a pleasant really feel—like a notice from a cherished one who’s pondering of you. Think about incorporating them into your unsolicited mail fundraising technique to make your efforts stand out; particularly as an identical reward advertising tactic.
You’re positive to maintain your group (and its further giving alternatives) on the forefront of the donor’s thoughts for an extended time frame. It’d even find yourself on the recipient’s fridge!
Right here’s what an identical reward postcard would possibly seem like:
This kind of matching reward letter ought to:
- Seize your viewers’s consideration with a visually interesting design that’s strategically branded to match your group’s type;
- Embody a transparent and particular name to motion for the recipient, equivalent to figuring out their matching reward eligibility or submitting a request, if relevant;
- Hold any URLs quick, candy, and straightforward to kind—or incorporate a scannable QR code.
Plus, you’ll all the time need to think about personalization. When you doubtless received’t have the time to handwrite each postcard, merely signing your identify on the backside can do wonders to let donors know that you just took trip of your day to have interaction them.
These days, we regularly seek advice from unsolicited mail as ‘snail mail.’ However what it lacks in velocity, it typically makes up for in emotional affect!
When to ship: Just a few days to per week after a person has made a donation
Who to ship to: Excessive-value supporters who you’ve decided are more likely to be eligible for an identical reward
Why ship: To chop by means of the pointless impediment of getting your fundraising letters opened within the first place
High tip! When you’re seeking to save on transport prices, a digital postcard could make your efforts stand out as properly. Think about sending a fundraising eCard that highlights matching reward alternatives and directs donors to your matching reward internet web page to study extra.
Letter #6 – Matching Reward Newsletters
With no promotional technique in place, most of the time, potential and present donors received’t learn about matching reward alternatives–not to mention what they entail. A very good treatment for that is to incorporate it in certainly one of your most beneficial advertising assets: your e-newsletter.
A nonprofit e-newsletter is a well-liked manner for supporters to remain updated on present happenings at a company they assist. This common publication could also be a bodily useful resource despatched by means of the mail or a digital one which makes its approach to your viewers’s electronic mail inboxes. Regardless, it doubtless offers particulars on upcoming occasions, methods to become involved, and extra. And it’s excellent for matching reward data!
Try this pattern matching reward e-newsletter:
This kind of matching reward letter ought to:
- Make matching items an everyday function in newsletters despatched to donors and prospects;
- Incorporate an summary of the basics of matching reward packages;
- Present step-by-step directions for donors fascinated about getting concerned within the initiatives;
- Share actual examples of how your group has benefited from matching items prior to now.
Relying in your wants, you could determine to incorporate a piece about matching items inside a bigger publication or commit a complete version simply to company gift-matching. Different engaging matters to cowl might embrace a listing of widespread matching reward corporations, information and figures referring to your nonprofit’s prior matching success, analysis demonstrating the prevalence of such packages, and extra.
When to ship: A few times all year long
Who to ship to: Donors, volunteers, prospects, and others in your nonprofit’s e-newsletter mailing record
Why ship: To tell donors in regards to the prevalence of matching reward alternatives and the way they’ll become involved
Letter #7 – Eligible Donor Matching Reward Letters
An eligible donor matching reward letter is a particular kind of outreach despatched solely to supporters who you’ve recognized as being doubtless eligible for a company match by means of their employer. This focused messaging sometimes goals to tell donors about not solely the existence of matching reward packages in a common sense but in addition to offer company-specific particulars pertaining to their very own employer.
Plus, it would typically embrace personalised directions on how the recipient can provoke the request course of now that they’ve been deemed eligible.
When you’ve decided {that a} donor works for an identical reward firm, you’ll need to ship an identical reward letter like this:
This matching reward letter ought to:
- Handle the donor by identify and acknowledge their preliminary reward quantity;
- Encourage the reader to submit their matching reward request;
- Present direct hyperlinks to match submission varieties or on-line portals for the person’s using firm;
- Ask the supporter to inform the group as soon as they’ve accomplished their request.
When you’re in search of a extra environment friendly approach to uncover match-eligible donors and set off personalised matching reward letters like these, think about investing in an automation software like 360MatchPro.
The 360MatchPro platform scans data donors present through the giving course of to find out doubtless eligibility, sending personalised and actionable electronic mail streams that drive extra qualifying matches to completion.
When to ship: Inside 24 hours of a person making a donation to your nonprofit
Who to ship to: Donors who you’ve recognized as doubtless eligible for an identical reward program by means of obtainable employment data
Why ship: To supply company-specific matching reward program tips and hyperlinks to submission varieties
Letter #8 – Ineligible Donor Matching Reward Letters
Alternatively, an ineligible donor matching reward letter is a kind of outreach that informs the recipient that, in keeping with the nonprofit’s data, they doubtless don’t qualify for an identical reward from their employer. Nonetheless, it’s very important to maintain a optimistic strategy, encouraging donors to contemplate amplifying their assist for the group in different methods.
Try this pattern matching reward letter you would possibly ship to a donor you’ve marked as doubtless ineligible for a match:
This matching reward letter ought to:
- Thank the donor for his or her preliminary assist of the group;
- Encourage the reader to verify with their employer the existence (or lack thereof) of a company matching reward program;
- Encourage the person to contemplate advocating for his or her employer concerning the institution of a new matching reward program;
- Embody or hyperlink to further assets that may help an worker in championing an identical reward program.
You by no means know–an ineligible donor could also be simply the particular person to affect a brand-new matching initiative. And your communications to those people can go a great distance towards offering up to date knowledge factors, deepening engagement alternatives, company partnership potential, and extra.
When to ship: Inside 24 hours of a person making a donation to your nonprofit
Who to ship to: Donors who’ve indicated that they work for an organization that doesn’t provide an identical reward program
Why ship: To encourage such supporters to double-check for the existence of an identical program and supply assets to help in new program advocacy
Letter #9 – Unknown Donor Matching Reward Letters
After giving, there’s a 3rd class through which donors could also be positioned–and that’s unknown eligibility. Unknown donor matching reward letters are these despatched to that section.
A donor could also be sorted into this class based mostly on a couple of causes. First, a person might have merely accomplished their preliminary reward with out offering their employment particulars. On this case, you’ll be able to’t know if a donor will qualify for an identical reward in the event you don’t know the place they work.
Alternatively, one other donor could also be marked as “unknown eligibility” in the event that they did present their present employer, however your group lacks data concerning the provision of the corporate’s matching reward packages.
If a donor’s eligibility is unknown, think about sending a letter like this one:
This matching reward letter ought to:
- Thank the donor for his or her preliminary contribution;
- Encourage the person to search for their employer utilizing the offered firm search software;
- Encourage the reader to take the relevant subsequent steps relying on their decided eligibility standing;
- Ask the supporter to let the sender know whether or not their employer affords an identical program and/or after they’ve submitted their match request.
General, this kind of outreach ought to be used to drive donors additional down the funnel. Whether or not they do or don’t finally qualify for matching items, following the directions offered within the letter permits them to offer the sending group with further data that may assist information additional efforts.
When to ship: Inside 24 hours of a person making a donation to your nonprofit
Who to ship to: Donors for which you shouldn’t have present employment data to find out eligibility or these whose employers lack up to date matching reward tips
Why ship: To encourage donors to offer up-to-date employment knowledge and uncover their matching reward eligibility
Letter #10 – Board Member Matching Reward Letters
You realize your board members are a few of your most beneficial supporters. They usually typically include profitable matching alternatives, as properly!
Board member matching reward letters are a kind of communication despatched completely to your nonprofit’s board of administrators. Most frequently, these messages shall be despatched following a latest donation, encouraging the recipient to pursue an identical reward from their employer.
In spite of everything, many corporations provide exceptionally beneficiant matching reward packages (which regularly incorporate greater donation ratios and maximums) for even better company matching affect when an worker serves on a nonprofit board.
Right here’s an instance of a board member matching reward letter:
This matching reward letter ought to:
- Handle the donor/board member by identify and thank them for his or her latest contribution to the group;
- Explicitly acknowledge the person’s standing as a member of the nonprofit’s board of administrators;
- Encourage the reader to submit a board member match request to their firm;
- Present direct hyperlinks to match submission varieties or on-line portals for the person’s using firm;
- Ask the person to inform the group as soon as they’ve accomplished their request.
Remember the fact that your board members have already proven nice dedication towards your trigger. In any other case, they wouldn’t be on the board within the first place. Take the chance to advertise matching reward packages for qualifying board members–particularly if you recognize that their employer is one that gives a particular match initiative.
When to ship: Quickly after receiving a donation from a board member
Who to ship to: Donors who presently serve in your group’s board of administrators or board members who aren’t presently giving
Why ship: To tell board members that many corporations provide distinctive matching reward packages when their staff serve on a nonprofit’s board
Letter #11 – Peer-to-Peer Fundraiser Matching Reward Letters
Even amongst those that’ve been knowledgeable about conventional donation match packages, many are nonetheless unaware that different corporations provide fundraising match packages. The distinction? Donation matching entails a person requesting that their employer matches a present they personally contributed to a nonprofit. Fundraising matches, however, embody an organization matching all of the funds an worker raises on a nonprofit’s behalf—even these not made by the corporate’s staff themselves.
So in the event you’ve lately hosted a peer-based fundraising occasion (equivalent to a run/stroll/experience), a peer-to-peer matching reward letter might be a wonderful follow-up for eligible people.
Right here’s a pattern matching reward letter you would possibly ship to a latest peer-to-peer fundraiser:
This matching reward letter ought to:
- Acknowledge the volunteer fundraiser by identify and acknowledge their complete quantity of fulfilled pledges from the P2P marketing campaign;
- Encourage the reader to submit a fundraising match request to their employer;
- Present direct hyperlinks to match submission varieties or on-line portals for the person’s using firm;
- Ask the supporter to inform the group as soon as they’ve accomplished their request.
Peer fundraising initiatives typically produce considerably greater funding quantities than a single donation. Fundraising match letters may also help carry that success to the subsequent degree!
When to ship: Within the days or perhaps weeks following the conclusion of a peer-to-peer fundraising marketing campaign
Who to ship to: Peer-to-peer fundraising volunteers who’ve lately collected donations in your group’s behalf
Why ship: To tell peer-to-peer fundraisers that many corporations provide distinctive matching reward packages that enable staff to request company matching for his or her complete fundraising quantities
Letter #12 – Giving Season or Finish-of-12 months Matching Reward Letters
Donors typically improve their charitable giving on the finish of the 12 months. That is when people are most conscious of their funds and the way a lot they’ve left to provide. Plus, the vacation season tends to carry out a rise in generosity.
Due to this, many nonprofits make their huge pushes for donations throughout this end-of-the-year giving season. That is additionally a wonderful time to pursue company matching items.
And an automation platform like 360MatchPro by Double the Donation may also help! That’s why Double the Donation’s 360MatchPro affords a devoted year-end electronic mail stream that you need to use to contact donors in regards to the donations they’ve already made through the 12 months.
Right here’s what a year-end matching reward electronic mail can seem like:
This matching reward letter ought to:
- Be personalised to the donor;
- Embody the donation quantity and date;
- Present pertinent details about the donor’s employer and their matching reward eligibility;
- Set up urgency by reminding the donor that many corporations shut their request home windows on the finish of the 12 months through which the donation was made;
- Leverage clear calls-to-action that encourage donors to kickstart the matching reward course of.
Many individuals have already donated for the 12 months, and the giving season is a perfect alternative to remind supporters how they’ll do extra to assist your trigger.
When to ship: The top of the calendar 12 months
Who to ship to: Match-eligible donors who haven’t indicated that they’ve submitted their matching reward request
Why ship: To remind donors about matching items and encourage submissions whereas their items nonetheless qualify
Letter #13 – Matching Reward Request Thank You Letters
We’ve beforehand really useful that organizations using matching reward letters to drive match submissions ought to encourage eligible donors to allow them to know after they’ve accomplished their requests. This permits simpler monitoring by means of the matching reward lifecycle and higher forecasting (and, thus, budgeting) for incoming matches.
Nonetheless, it additionally offers a further alternative to have interaction along with your matching reward donors. And that’s the place matching reward request acknowledgment (or thank-you) letters are available in!
Upon being notified of a latest matching reward submission, think about sending an identical reward thanks notice like this:
This matching reward letter ought to:
- Let the recipient know that they’ve been notified of the person’s latest matching reward request;
- Thank the matching reward donor for his or her above-and-beyond assist of the group;
- Reiterate the huge advantages of matching items on the nonprofit’s overarching mission.
Relying on the using firm’s submission necessities, you would possibly select to tell the donor that you just’ll start your a part of the matching reward course of (equivalent to filling out a separate kind or confirming that the preliminary reward was made).
When to ship: Inside 24 hours of an identical reward submission notification
Who to ship to: Donors who’ve lately indicated that they accomplished their employer’s matching reward request course of
Why ship: To verify that your group was notified of a submitted matching reward request by a donor
Letter #14 – Accomplished Matching Reward Thank You Letters
Our final really useful matching reward letter is one other thank-you. However this time, it’s despatched after an identical reward is accomplished by the corporate.
This letter permits your group to reiterate your gratitude for the person going the additional mile, which has resulted in double (or maybe triple!) the funding to your trigger. Plus, it permits you to shut the loop, guaranteeing the donor understands their match was profitable.
After you’ve acquired a accomplished match from a donor’s employer, ship a last acknowledgment like this one:
This matching reward letter ought to:
- Thank the donor as soon as once more for his or her willingness to pursue an identical reward in your nonprofit’s behalf;
- Acknowledge that the corporate match has been efficiently acquired and processed.
It’s also possible to use this matching reward letter to encourage donors to maintain their employer’s matching program in thoughts in regard to future engagement alternatives. In spite of everything, you now know for sure that the person qualifies for company matching. Be sure to set your group up for ongoing match success however encourage future participation as properly!
When to ship: Within the days after you obtain a accomplished matching donation from a person’s employer
Who to ship to: Donors whose matching items had been lately fulfilled by their using corporations
Why ship: To wrap up the matching reward course of and reiterate gratitude for the person who requested the match
Bonus! How a Matching Reward Database Can Assist
As you now know, nonprofits can enhance their income by selling matching items to their audiences. When eligible, donors can double (and generally triple!) their contributions with the assistance of employer matches. The secret is to make them conscious of the obtainable alternatives and to simplify the processes concerned.
Fortunately, the suitable know-how could make an enormous distinction.
Determine Matching Presents with Double the Donation
Double the Donation affords the #1 matching items database, with 1000’s of the sector’s largest organizations utilizing it of their efforts. The searchable database contains data for greater than 24,000 corporations and subsidiaries, representing 26+ million people.
Extra particularly, 360MatchPro by Double the Donation acknowledges match-eligible donors with giving kind integrations, donation follow-ups, electronic mail area screening, and extra. From there, it encourages donors to finish the matching reward course of by means of a sequence of personalised and automatic outreach.
As essentially the most complete supply of matching reward varieties and directions, company staff can rapidly uncover their eligibility and submit requests to their employers.
The top consequence? Extra funding to your mission.
Your workers will save time whereas nonetheless offering donors with the mandatory steering for finishing their matching reward requests promptly, too.
Signed, Sealed, Delivered: Remaining Ideas
There you will have it: fourteen forms of matching reward letters for your whole office giving wants. By incorporating these suggestions in your group’s outreach technique, you’ll be able to enhance your fundraising income by rising consciousness amongst and inspiring matches out of your beneficiant donors.
And matching reward software program will empower you to scale your efforts past the chances of handbook sending and monitoring, too! This enables your group to take advantage of their effort and time, reinvesting extra of your assets into your highest-value duties and alternatives.
Be taught extra—Discover different academic assets to drive fundraising affect from the Double the Donation group under:
