Nonprofits, faculties, and different fundraising teams are at all times looking out for brand new and improved methods to fund their missions. Company matching presents provide a wonderful fundraising raise, however many organizations have an underdeveloped technique for pursuing this funding supply. That’s why we suggest having a look at matching present practices from nonprofits which might be already seeing excessive ranges of success.
Current findings have analyzed the very best revenue-generating peer-to-peer-based fundraisers and compiled plenty of high methods adopted by every. Based mostly on the report, we’ve created our personal record of matching present finest practices that we propose nonprofits make use of:
- Perceive the significance of matching presents in total fundraising.
- Set up a plan to drive matching present participation in fundraising efforts.
- Create an in depth and simply accessible matching present web page.
- Incorporate matching presents throughout the donation type.
- Present company-specific program particulars on the affirmation display.
- Ship personalised matching present emails post-transaction.
- Leverage modern matching present software program.
Over the course of this information, we’ll present actionable insights and real-world examples of fundraisers having efficiently carried out these practices. In the long run, we hope that these exemplary organizations and practices will encourage you to take your matching present program to the subsequent stage.
1. Perceive the significance of matching presents in total fundraising.
Step one in optimizing your matching present fundraising plan has to do with understanding its worth. In any case, whenever you (and your group) know why you’re doing what you’re doing to pursue matching present alternatives, you’ll are typically extra motivated to see outcomes.
So right here’s why. The advantages of matching presents for nonprofits are usually threefold —
- Elevated company philanthropy funding. One of the crucial obvious benefits of matching present applications is the company match donations that a company receives. Consider it just like the “free” a part of a “purchase one, get one free” promotion. When donors take part, they funnel further company income from their using firms to your group. And doing so produces substantial outcomes!
- Elevated particular person giving income. Not solely do matching present applications enhance nonprofit fundraising by making extra company funds obtainable, however additionally they elevate particular person giving in a number of key methods. The truth is, Double the Donation analysis stories that over 84% of survey individuals usually tend to donate, and 1 in 3 donors would contribute a bigger quantity if matching is utilized to their donation.
- Elevated donor engagement. Nonprofits that employed strategic matching present follow-ups noticed as much as 6x extra post-donation engagement alternatives. Every outreach message is one other probability to maintain your trigger on the high of donors’ minds for longer. This encourages supporters to get additional concerned with (and make a bigger influence on) your group with out reaching again into their very own wallets.
All in all, fundraising analysis demonstrates a optimistic correlation between matching present practices and total fundraising success.
Take a look at this graph from the Prime Nonprofits report that illustrates the discovering, with every level representing a high P2P occasion based on its complete income and matching present rating:
This exhibits us that the extra developed a company’s matching technique, the upper fundraising income they will anticipate. And on the identical time, the upper the fundraising income a company sees, the extra developed its matching present technique possible is.
In different phrases, exploring matching present practices like those outlined under usually produces multi-faceted fundraising success.
2. Set up a plan to drive matching present participation in fundraising efforts.
When you perceive the worth of matching presents, it’s time to start growing (and/or finetuning) your plan to maximise the funding supply. Why?
One other key discovering from the Prime Nonprofits report noticed that 100% of the P2P Prime 30 fundraisers have some form of devoted matching present technique in place. Whereas the extent of their efforts varies from one group or occasion to the subsequent, the truth that each nonprofit that made the record included matching presents of their fundraising plan in a method or one other stays important.
Comply with these main organizations’ examples and ensure that your group takes the effort and time to ascertain a well-thought-out plan relating to company matching. For one of the best outcomes, we suggest incorporating the remainder of these impactful matching present practices pursued by the highest fundraising organizations in your total technique.
3. Create an in depth and simply accessible matching present web page.
As a nonprofit fundraiser, you possible perceive that your group’s web site is one in every of your most respected belongings for advertising, donor engagement, and extra. It is smart that you simply’d wish to use that useful resource to advertise matching presents to your viewers.
Internet hosting a devoted matching present net web page is likely one of the finest methods to take action—and 93.3% of the P2P Prime 30 agree!
Let’s check out an inspirational instance from one of many Prime 30 fundraisers included within the examine.
Right here’s what this group did effectively in its matching present net web page:
- Shared a quick clarification of matching present applications and their worth for donors and nonprofits;
- Embedded an auto-completing matching present database search device, offering entry to tens of 1000’s of firms’ matching present program tips with a number of clicks;
- Overviewed the method concerned for donors to get their presents matched on behalf of the group;
- Supplied contact data usually required in donors’ submission varieties, guaranteeing every little thing they want is multi function, available hub;
- Ensured the web page was simply accessible from the web site’s primary “Get Concerned” tab.
The group even supplied a further tab on its office giving web page that targets potential company sponsors, highlighting particulars such because the variety of firms concerned, matching donations made, and complete income raised via such applications.
4. Incorporate matching presents throughout the donation type.
We’ve lengthy acknowledged that together with matching presents instantly throughout the donation expertise itself is likely one of the finest methods to get the ball rolling for donors. And if the fundraisers whose practices had been analyzed in the course of the analysis report are any indication, many high nonprofits agree.
For one, a donation web page offers a wonderful alternative to gather much-needed employment data from donors. After you have this information, your group can then set off focused communications to drive extra matches to completion.
Plus, merely mentioning matching present alternatives inside your on-line type permits your donors to start familiarizing themselves with the concept of the applications as early as doable.
Right here’s one group that made essentially the most of its on-line giving web page to advertise matching presents.
Right here’s what this group did effectively on its donation web page, particularly in regard to matching presents:
- Established a devoted part throughout the type, clearly labeled “Matching Items,” to seize supporters’ consideration as they offer;
- Supplied a quick overview of matching present applications and learn how to use the embedded search device to find firm data;
- Shared subsequent steps within the matching present course of, guaranteeing donors can anticipate further data pertaining to their presents and matches on the affirmation web page.
By implementing these matching present practices and extra, the nonprofit was in a position to see standout match success via key peer-to-peer applications and extra fundraising efforts. To not point out comparable donation type techniques had been additionally employed by many different high-ranking organizations included within the matching present report.
5. Present company-specific program particulars on the affirmation display.
The following beneficial observe has to do with the step instantly after a person completes a web-based donation type. In practically all instances, the consumer then mechanically reroutes to a present affirmation display. This web page acknowledges that the donation was submitted, thanks the supporter for his or her contribution, and offers further alternatives for involvement.
And all through the matching present analysis report, we noticed that the overwhelming majority of high nonprofits (~83.3%) additionally use this invaluable piece of actual property to additional promote matching present participation.
Let’s check out one instance of this observe.
Right here’s what this group did effectively on its affirmation web page, particularly relating to matching presents:
- Supplied detailed details about a person’s contribution, enabling them to simply evaluate towards their firm’s established matching present eligibility standards;
- Embedded an auto-populating matching present widget, full with particular program data for the corporate they chose on the earlier web page;
- Impressed rapid motion with hyperlinks straight to firm tips and on-line submission varieties.
Providing an easier matching present expertise following an preliminary donation will increase the probability of donor participation. That stated, fundraisers like this group intention to streamline the method whereas taking advantage of still-high ranges of supporter engagement. And when finished so successfully, many donors select to provoke their matches proper from the affirmation display.
6. Ship personalised matching present emails post-transaction.
For donors who finally don’t select to get their presents matched instantly from the affirmation display, we all know that sending follow-up emails may be the subsequent finest step. That’s why 86.6% of the P2P Prime 30 are pursuing matching present alternatives with post-transaction messaging.
Let’s check out one main group’s post-donation communications—and the way they spotlight matching presents.
First, right here’s the donation receipt a person receives within the minutes after submitting their present:
And that is what the follow-up matching present electronic mail seems like:
Right here’s what this group did effectively in its post-donation matching present communications:
- Thanked donors for his or her preliminary help, acknowledging their present influence and the chance for amplified outcomes from company matching;
- Leveraged customizable messaging, utilizing the nonprofit’s personal constant branding (fonts, pictures, colours) and electronic mail area;
- Included matching present data in each the present affirmation electronic mail/donation receipt;
- Despatched messages in a well timed method, with the donation receipt and preliminary matching electronic mail coming in throughout the first hour after the present being made;
- Let donors know throughout the present receipt that they’ll obtain further electronic mail correspondence with subsequent steps for matching presents;
- Referenced personalised particulars, such because the donor’s title, acknowledgment of a current present, and the corporate they work for;
- Shared company-specific matching present eligibility standards, together with minimal and most donation quantities, match ratios, request deadlines, and extra;
- Supplied direct hyperlinks to the net submission portal for the donor’s employer, empowering them to provoke a match with ease.
The matching present electronic mail additionally encourages supporters to comply with up with the group for a fast matching present standing replace after submitting their request. This permits the nonprofit’s improvement group to raised monitor and forecast incoming match income.
7. Leverage modern matching present software program.
Whereas it’s technically doable to develop an identical present technique with out assistance from devoted expertise to energy your efforts, doing so is prone to require substantial investments of time, effort, and assets. However, matching present software program can go a great distance towards streamlining and automating the method.
As you take into account the chances, it’s price noting that, of the organizations’ practices analyzed within the Prime Nonprofits report, those who use matching present software program noticed common matching present scores greater than twice as excessive as those who didn’t seem to make use of matching present software program.
Nonetheless, choosing the proper software program supplier is important, as effectively. The examine stories that 73.3% of the P2P Prime 30 fundraisers—and 90% of the ten highest-earning occasions—leveraged Double the Donation’s match software program.
To not point out, using a best-in-class expertise answer like Double the Donation may also assist your group incorporate the above finest practices into your matching present technique—from internet hosting a devoted matching present web page (full with an embedded firm search device) to highlighting matching presents all through the giving expertise and past.
When you’re fascinated with exploring Double the Donation’s automation platform, 360MatchPro, you may request a demo right here to get began.
Plus, take into account that your extra common fundraising expertise can play a major position right here, as effectively. For instance, Prime Nonprofits signifies that organizations utilizing instruments with out ample matching present integration and customization choices noticed considerably decrease matching present scores total—in comparison with fundraisers whose giving instruments built-in seamlessly with an identical present answer.
That stated, we suggest having a look at Double the Donation’s big selection of expertise companions when you’re available in the market for a brand new fundraising platform that may work effectively with an elevated matching present technique.
Wrapping Up
Whether or not your group is simply getting began with matching presents otherwise you’re trying to optimize an current technique, having a look at suggestions and tips adopted by organizations with impactful matching present efforts can go a great distance.
Integrating the above matching present practices in your nonprofit’s fundraising has the potential to carry your total giving to beforehand unimaginable heights. And now’s one of the best time to get began!
Sustain the training—discover further assets from Double the Donation and different matching present business consultants under: