The film about how a Frito-Lay janitor supposedly invented Flamin’ Sizzling Cheetos is premiering at South by Southwest (SXSW) in March. The movie was introduced in 2018, and Eva Longoria was tapped to direct the movie in 2019.
Flamin’ Sizzling, directed by Eva Longoria, is a biopic centered on Richard Montañez (performed by Jesse Garcia), who claimed to have invented the snack product whereas working as a janitor on the Frito-Lay manufacturing facility in Cucamonga, California, within the late Seventies and Nineteen Eighties. He recounted on quite a few events, together with in a memoir, that he introduced residence cheeseless Cheetos and determined so as to add his personal spice combination to the bare snacks impressed by elotes. He shared these outcomes with bigwigs at Frito, and viola, supposedly Flamin’ Sizzling Cheetos had been invented. He was promoted to an govt place and had traveled giving motivational speeches and the like for firms.
Nonetheless, in 2021, the Los Angeles Instances threw that origin story into query when the paper reported that the Flamin’ Sizzling Cheetos had been already within the works earlier than Montañez claims to have pitched the concept. Montañez responded to the piece in Selection, saying that maybe the snack product was within the works in a unique regional division than his. Nonetheless, the movie goes via Montañez’s Mexican American upbringing and his time at Frito-Lay.
The precise SXSW premiere date isn’t accessible but. SXSW takes place from Friday, March 10 via Sunday, March 19.