In at present’s difficult financial local weather, it’s extra vital than ever to remain prime of thoughts with shoppers to develop your attain and develop your corporation.
HomeEquity Financial institution’s Dealer Launchpad provides you entry to a set of professionally designed and customizable advertising and marketing supplies to focus on the 55+ demographic and attain them the place they more and more stay – on-line and on social media.
The enterprise alternative
With nearly one-quarter of working adults approaching retirement, Canada’s working-age inhabitants is the oldest it’s ever been. What’s extra, about two-thirds of retirees are carrying bank card debt, and about one in 5 are nonetheless paying off their mortgage. Whenever you think about at present’s local weather of upper rates of interest, some retired Canadians could also be struggling to satisfy their money move necessities.
Focusing on the 55+ demographic with lending options that meet their wants – such because the CHIP Reverse Mortgage by HomeEquity Financial institution – ought to be a key element of your progress technique. We will help you attain this vital section with the instruments and assets it’s essential to succeed. That’s why we created Dealer Launchpad.
What’s Dealer Launchpad?
Dealer Launchpad is an unique portal created for mortgage brokers that gives you with professionally crafted, ready-to-use advertising and marketing collateral to construct your on-line presence, develop your attain and develop your corporation. It presents a variety of absolutely developed content material – together with emails, web site content material and social media posts – that may be personalised to mirror your branding and messaging throughout varied on-line channels.
Social media and the 55+ demographic
With the rise of social media and the growing presence of Canadians aged 55+ on these platforms, concentrating on this demographic has grow to be a key space of focus for mortgage brokers.
In recent times, social media has skilled a major surge in utilization amongst older Canadians – with 60% of these aged 50 to 64 utilizing social media and two-thirds of these 55+ having a Fb account. This demographic has additionally embraced platforms like Twitter, Instagram and LinkedIn to attach with pals, household and colleagues. The power to succeed in this viewers on-line has immense potential for mortgage brokers seeking to develop their consumer base.
Social media tip: Exhibit your experience. Canadians 55+ usually tend to share content material if it addresses points they care about. In the present day, as an illustration, excessive rates of interest and protracted inflation are prime of thoughts for a lot of Canadians. The extra you may assist shoppers resolve their ache factors – akin to insufficient money move – the extra probably they’ll refer you to their networks.
We make it simple to develop your attain
Creating participating content material could be time-consuming. Dealer Launchpad streamlines this course of by providing ready-to-use advertising and marketing supplies to maintain you prime of thoughts with shoppers. The very best half is that new belongings are added on Dealer Launchpad month-to-month with new subjects, topic strains and posts. With a easy copy-and-paste, you may pull collectively professional-looking photos, copy, and video to teach the 55+ demographic concerning the worth of the CHIP Reverse Mortgage and switch them into shoppers. Listed below are simply among the methods Dealer Launchpad can profit your corporation.
Simple-to-use electronic mail templates. Increase consciousness about the advantages of the CHIP Reverse Mortgage with our all-in-one electronic mail templates. Every template features a topic line, physique copy and the beneficial target market for the e-mail. The templates cowl a spread of subjects, akin to utilizing a reverse mortgage to supply a tax-free present to kids and financing the buyout of the marital residence after a “gray divorce.”
Social media posts. Interact your shoppers with social media posts created for Fb, Twitter, Instagram and LinkedIn. Every publish accommodates concise captions optimized for social platforms and pictures for the goal demographic.
Some posts have hyperlinks to brief, instructional movies, whereas others function consumer testimonials. Sharing success tales is usually a nice dialog starter with prospects experiencing comparable challenges.
To make it even simpler for you, we offer step-by-step directions on learn how to publish content material on totally different platforms.
Web site copy. On the lookout for longer instructional content material to make use of in your web site? Dealer Launchpad has you coated with a spread of choices, together with FAQs, advertising and marketing content material and product data.
Content material scheduler. Realizing when to publish social content material and when to electronic mail shoppers and prospects could be difficult. Dealer Launchpad provides you entry to a Content material Scheduler, which will help you set up the timing of your posts and emails (proper all the way down to the time of day) to unfold your content material out and never inundate shoppers.
Entry our digital Playbook. Whenever you join Dealer Launchpad, you additionally get our Playbook, which exhibits you learn how to successfully market your self on-line, section your database and make the most of the digital instruments in Dealer Launchpad.
Social media tip: Share, don’t promote.
When posting content material, focus extra on constructing relationships and rapport, and keep away from the onerous promote. Social media is the place listening and interacting are simply as vital as speaking. Considerate and well timed interactions will help construct belief – and enterprise – over time.
Leverage our assets
Our complete digital instruments and assets will help you develop your corporation in at present’s difficult financial local weather. Join Dealer Launchpad at present and develop your attain.
We provide unparalleled help to satisfy the wants of you and your shoppers. Our Enterprise Growth Managers are right here to assist each step of the best way and may present recommendations on learn how to mine your database for alternatives with the 55+ demographic. Contact a Enterprise Growth Supervisor at present to be taught extra.