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Isuzu MU-X loosens Toyota stranglehold on giant SUV gross sales


The Isuzu MU-X was the best-selling car in its phase in April for the second month in a row, outselling the likes of the sometimes dominant Toyota Prado, in addition to the Kia Sorento, Subaru Outback and Ford Everest.

Isuzu Ute Australia managed to ship a complete of 1095 MU-Xs in April, up 66.4 per cent on the identical month final 12 months, and now holds a 14.9 per cent share in VFACTS’ Massive SUV underneath $70,000 phase.

Regardless of the MU-X being the best-selling car in its phase in April, it’s not even a document gross sales month for the corporate. That may be when 1297 MU-X examples had been bought throughout September 2021.

When it comes to its Massive SUV opponents final month, the Kia Sorento got here in second place with 814 registrations (up 54.5 per cent on April 2022), adopted by the supply-constrained Toyota Prado rounding out the rostrum with 762 registrations (down 53.3 per cent).

These sat forward of the Subaru Outback (752, up 44.9 per cent) and Ford Everest (677, down 10.7 per cent).

12 months-to-date, the MU-X can also be on high with 4893 registrations (up 53.3 per cent), adopted by the Toyota Prado (3982 registrations, down 56.7 per cent), the Kia Sorento (3979, up 177.9 per cent), the Subaru Outback (3831, up 56.6 per cent), and the Ford Everest (3644, up 37.3 per cent).

The Massive SUV underneath $70,000 phase as a complete is down 0.1 per cent year-to-date, with 36,758 models bought to this point in 2023.

Whereas it’s nonetheless early within the 12 months, the Toyota Prado has dominated the Massive SUV underneath $70,000 phase for quite a lot of years now. The final time it was outsold for yearly registrations was in 2014, when it was crushed by the Jeep Grand Cherokee.

Past the MU-X, the D-Max ute was the seventh best-selling car total final month with 1809 registrations. It was crushed by the likes of the Ford Ranger (3567) and the Toyota HiLux (3526).

Isuzu Ute is the second best-selling model in Australia with solely two autos at the moment on sale, behind Tesla. The previous is at the moment in eleventh place (2904, down 4.2 per cent), and the later is in seventh place (3676 registrations).

“Throughout the month of April, we’re happy to see that our MU-X stays the top-selling giant SUV underneath $70k, for the second month in a row and that D-MAX stays one of many top-selling nameplates total,” stated a Isuzu Ute Australia spokesperson.

“Whereas it’s a stable indication that the market continues to gravitate in direction of succesful seven-seat SUVs and utes, we imagine that our numbers, like the remainder of the business, might be increased if we weren’t affected by among the current provide chain challenges, significantly as we’ve seen of late in Victoria.

“We stay hopeful that the market will proceed to recuperate within the close to future.”

Each the Isuzu MU-X and D-Max not too long ago acquired minor specification tweaks in and out for the 2023 mannequin 12 months.

Many of those modifications had been aesthetic, but in addition included a brand new auto-off perform for its blind-spot monitoring and rear cross-traffic alert system when a trailer is hitched up and detected through the real trailer plug accent.

MORE: The whole lot Isuzu MU-X



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