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Making a Related Campus to Award Extra Scholarships and Enhance Scholar Outcomes


As undergraduate enrollment continues to say no—a million fewer college students enrolled in 2022 than in 2020—schools and universities should think about new methods to draw and retain college students. With financial issues among the many most vital obstacles to enrollment, scholarships could be a beneficial instrument in recruitment and retention efforts and might help drive faculty completion.

Disorganization, decentralization, and disconnection in scholarship administration everywhere in the nation result in underutilized scholarship funds, a scarcity of stewardship efforts with main donors, and college students not receiving the mandatory support to proceed their schooling.

By making a related campus, establishments can streamline funds administration, enhance relationships with key donors, and supply awards to extra college students. The best know-how offers college students larger visibility into obtainable scholarships, highlights these for which they qualify, and makes it simpler to use. It could possibly additionally alleviate handbook processes for institutional stakeholders, enhance communications, guarantee information safety, and supply insights into funds and disbursements. There are three steps to contemplate.

Create Cross-Useful Workflow

When a campus works cross-functionally, scholarships change into extra accessible and simpler to award. There must be clear communication among the many numerous workplaces, together with admissions, monetary support, scholarship, growth, and stewardship. Know-how can streamline operations when programs are built-in and configured to enhance communication amongst cross-functional groups and supply everybody with the data they should get their job carried out. What does this imply for scholarships? Use a know-how that everybody throughout campus can entry with role-based segmentation, so every consumer simply views their areas of accountability. A superb award administration systemadvantages each college students and directors.

Greatest Options for College students:

  • A portal that gives a novel view to every pupil, highlighting the scholarships for which they’re most certified and the best way to apply
  • Alerts for deadlines, incomplete duties, and mandatory steps to finish the applying course of
  • A centralized location to verify utility standing, communications from overview committees, and new alternatives

Greatest Options for Employees:

  • Central entry to all scholarships, obtainable quantities, current donor agreements, and present scholarship {qualifications}
  • A centralized platform for managing dozens and even tons of of scholarship purposes, together with a fast view of the variety of certified college students for every award
  • Insights to information donor discussions about adjusting their required {qualifications} to make sure full-fund utilization
  • Instruments to advertise obtainable scholarships to certified college students
  • Capacity to overview purposes on-line and see the progress of different reviewers to maintain the awarding course of on schedule
  • Facilitate communication between directors, stewardship employees, candidates, and award recipients
  • Impactful stories to share scholarship recipient tales and steward donors

Guarantee Your Group is Mission-Aligned

Cross-functional know-how is greatest applied with a transparent understanding of how the method ought to work, the best way to use the data saved within the system, and the best way to enter important information that may enhance communication with different departments. The most effective examples of this regarding scholarships is to reveal the impression of funds as early as potential. Having a transparent record of award recipients makes it very straightforward for these concerned in stewardship efforts to achieve out to college students to gather thank-you letters or different info for donor stewardship with out having to attend for an e-mail or shared spreadsheet.

A mission-aligned course of additionally signifies that everybody on campus is working in the direction of the shared targets of full fund utilization and financial accountability. Scholarship administration software program ought to assist right-size and goal awards to make sure the college is delivering on the dedication made to its college students and donors. It ought to present visibility into fund administration to forestall over- or under-spending.

Hold Knowledge Safety Central

Knowledge safety is important to making a related campus for scholarships and stewardship. Scholarship purposes and pupil data include a big quantity of delicate information. Utilizing safe know-how with multi-factor authentication required to log in is step one away from the paper processes on many campuses right now, and that’s simply a place to begin. Utilizing numerous consumer permissions inside know-how can be certain that the fitting folks see sufficient info to do their jobs successfully, however pupil information stays safe. Know-how that helps role-based segmentation is significant to making a related campus.

Should you assume your scholarship course of is working, look extra intently. Ask stakeholders in different departments if all the data they want is well accessible to do their job. Decide if all scholarship funds on campus are being awarded every year or if cash is left on the desk. Contemplate how connecting your campus may enhance your faculty’s completion charges.

Training is a human endeavor. The best know-how could be a conduit by means of which faculties can attain extra college students and make a larger impression on their lives.

ABOUT THE AUTHOR

Because the senior content material advertising and marketing supervisor for Blackbaud’s Training Administration and Enterprise advertising and marketing groups, Kimberley Martin combines her ardour for schooling and know-how with intensive advertising and marketing expertise. Earlier than becoming a member of Blackbaud, she was advertising and marketing director for an organization that grew from 5 to twenty areas throughout her tenure. Kim is an avid volunteer, board member, and fundraiser for non-profits in her group, specializing in human companies and supporting trauma survivors. She is obsessed with powering social good, one story at a time.



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