The Mortgage & Finance Affiliation has launched a shopper promoting marketing campaign that showcases the advantages and significance of utilizing an MFAA accredited mortgage dealer to residence consumers.
The nationwide marketing campaign will run throughout key digital platforms, together with Fb, Instagram, and key information shops.
“Mortgage brokers ought to at all times be the primary port of name for residence consumers relating to understanding their choices for a house mortgage,” mentioned MFAA CEO Anja Pannek (pictured above). “This marketing campaign is about displaying how mortgage brokers assist their shoppers each step of the best way and retaining them entrance of thoughts for individuals searching for credit score recommendation.”
MFAA knowledge confirmed that mortgage brokers wrote 69.3% of all mortgages within the three months to December. The marketing campaign leverages this stable market share and the arrogance the very best pursuits obligation provides residence consumers when participating with a mortgage dealer.
“Mortgage brokers play an important function in serving to Australians navigate the ever-changing and extremely aggressive mortgage market and this marketing campaign is about persevering with to promote mortgage brokers, so Australians know what you do and the worth you present,” Pannek mentioned. “And with owner-occupied properties with a mortgage being one third of all properties throughout the nation, mortgage brokers can positively affect the lives of an enormous variety of Australians.
“That is at all times true however particularly now. Within the present setting with 11 rates of interest will increase in as many months, the rising price of residing and many purchasers persevering with to roll off mounted charges onto a lot larger variable charges, many debtors shall be searching for assist and help to assist them navigate the choices on the market.”
Clicking on the marketing campaign will direct shoppers to the “Discover a dealer” instrument on the MFAA’s shopper web site, Mortgage and Finance Assist, the place they’ll seek for an MFAA-accredited mortgage dealer of their space.
MFAA members can even take part within the marketing campaign by posting on their very own skilled social media pages.
“We’ve produced a toolkit for our members, with pictures and wording they’ll use to assist promote the companies they provide, present shoppers they belong to the business’s main affiliation and assist the marketing campaign attain much more Australian residence consumers,” Pannek mentioned.
MFAA Members can obtain the toolkit from the MFAA member portal.
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