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Tuesday, June 25, 2024

[Question Marc] What is an efficient voicemail script for fundraising?


QUESTION: What ought to I do once I name potential donors however solely attain their voicemail? Ought to I go away a message? If sure, whats a superb “script.”

MY ANSWER: Nice query. Years in the past, the norm was to not go away a voicemail the primary couple instances. Solely possibly on the third try.

However now with caller ID and cellphones, folks are likely to know you’ve referred to as. So I’m not satisfied formulaic solutions work anymore. So I play it by ear. Generally I go away a message on the primary try. Different instances I look ahead to a number of makes an attempt.

If you happen to select to go away a message, listed here are some ideas for whenever you do:

  • Clearly state your title, your group, and your quantity, proper at first.

    Too typically we go away a message, typically even rambling. Our quantity solely comes the very finish. And we are saying it tremendous quick. This forces the particular person to hearken to the complete message repeatedly so as to write the quantity down.

  • Then state the aim of the decision.

    “I’m calling to replace you on _____. I’ll attempt again in a number of days.”

  • Then repeat who you might be, who you characterize, and what your quantity is.

    I all the time add: “if electronic mail is less complicated, my electronic mail is _____” spelling out tough components of the e-mail.

All of this takes lower than 30 seconds. (Actually, I simply timed it.)

Bonus Ideas

When leaving your quantity, reminiscence specialists counsel grouping the quantity in memorable methods. I say:

“My quantity is three-one-seven, two-ninety-six, seven-eight-eight-six. That’s three-seventeen, two-nine-six, seventy-eight, eighty-six.”

Additionally, saying “I’ll name you in a number of days” units you up for “nice persistence.” Now whenever you name again, you’re not bugging them. You’re not being a trouble. You might be merely being an individual of integrity. You promised to observe up with them in a number of days.

Which will appear to be phrase play. However attempt it. You’ll be amazed at how significantly better you method the observe up calls!

Any Others?

These are my ideas. What ideas do you utilize? Inform us within the feedback!

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